Watch the baby throne! Jay-Z and Beyonce baby girl Blue Ivy Carter is heir to the throne of hip hop superstardom, and her parents are making every effort to ensure her name is hers and hers alone. Just three weeks old, Blue already has her own guest spot in a Jay-Z song, a $15,000 Swarovski crystal-encrusted high chair, and $1.5 million in other gifts. What more could she want?
The Washington Post reports Beyonce’s parent company, BGK Holdings, filed an application with the U.S. Patent and Trademark Office to protect the baby’s name and reserve it for possible future Blue Ivy-branded product lines. Blue already has an $880 crib from celeb auntie Gwyneth Paltrow and a $600k solid-gold rocking horse from her proud pops, so we can’t wait to see what Blue Ivy Carter brand luxury goods look like. Suggestions: A yacht for the bathtub, a mink fur-lined Johnny-Jump-Up, and baby blankets woven from the elusive Gilet Lamb.
Patenting a famous name is not uncommon, but it’s not always easy. In September 2010, Jersey Shore’s Mike “The Situation” Sorrentino unsuccessfully attempted to trademark his nickname, according to Us Weekly. Mike’s application was rejected by the Patent Office because the “Situation” trademark had already been granted to a Memphis clothing line.
Blue Ivy’s name is seemingly one-of-a-kind, but it’s not the first patent filed for the phrase! A Wisconsin boutique already patented “Blue Ivy” in August 23, 2011, reports The Washington Post. The store’s patent, however, will only apply to itsname, website, and related items.
As far as we’re concerned, there’s only one Blue Ivy running the world!
Sources: The Washington Post, Us Weekly
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