Which Hollywood Heartthrob May Become the New Face of Dior Men’s Fragrance? (PHOTOS)

Get a whiff of this: According to E! Online, the Twilight star will lend his handsome visage to a series of ad campaigns for Christian Dior’s line of men’s fragrances — a gig for which he’ll reportedly pull in $12 million over three years. However, The Hollywood Reporter counters that the report is just a rumor (per the fashion house itself), and no contract has been signed.

True or false, Rob still has the smell of success wafting about him.