If Captain Jack Sparrow were here, he would not be impressed with the plunder.
Johnny Depp and Armie Hammer are co-starring in the new Disney film The Lone Ranger, which The Hollywood Reporter calls the third big-budget box office bomb of the summer (after After Earth and White House Down).
But Lone Ranger reportedly had a huge $250 million production budget, and THR estimates the worldwide marketing to be around $175 million. The movie had a five-day opening of $48.9 million, which is a definite disappointment. (Compare that to Despicable Me 2, which had a five-day debut of $142.1 million.)
An analyst predicted Lone Ranger to be a $100 million loss for Disney, but now other experts and insiders are telling THR that the loss could be as much as, or even more than, $150 million. It's a little early to write the obituary, but this is clearly not the hit everyone was hoping for.
"It's very disappointing," Disney executive vp worldwide distribution Dave Hollis told THR. "Everything was perfect on paper, so today was incredibly frustrating." Read the site's in-depth analysis.
Lone Ranger only has a 25 percent "fresh" rating on Rotten Tomatoes (which means the majority of critics gave it a thumbs-down), and it's possible the 2.5-hour running time and excessive violence (for a PG-13 Disney film) made it a tough fit for families.
Did you see the movie? Are you surprised that it's taking such a hit?
Source: The Hollywood Reporter