Move over, Gwyneth, there’s a new blondetrepreneur in town.

Former Gossip Girl star Blake Lively has just announced her intention to create a new lifestyle (or something like it) brand to Vogue UK in a new interview, released yesterday.

The blonde bombshell, who’s kept a slightly lower profile since her hit CW show wrapped in 2012, told the British magazine of her upcoming venture, "It's something that will be launching in a few months and that I'm really, really thrilled about. The main element of it is that it's about storytelling and it's about living a very one-of-a-kind, curated life, and how to achieve that. There's nothing like it out there - it's without a genre.”

She added, "I have so many passions outside of acting and things that I grew up being good at and that I don't utilise when acting. Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn't be an actor."

The 26-year-old star has earned some additional celebrity for her flair for style — she notably dresses herself for events, eschewing a stylist — and her passion for home design, which have landed her in the pages of unexpected glossies, including Elle Decor and Martha Stewart Weddings, in the past two years alone.

Source: Vogue UK