Credit: Vogue Photo: Kate Upton on British Vogue Cover

Curves are in — even when they aren’t shown to full effect. Kate Upton has been flaunting her va-va-voom body since her big splash in the Sports Illustrated Swimsuit Issue, but she’s also been scoring some high fashion gigs lately. She was on the cover of Italian Vogue's November issue, and now she's on the cover of British Vogue's January 2013 issue.

British Vogue’s editor Alexandra Shulman explained that she wanted a curvier model for the New Year: "It's very rare for a girl; to move from one area of the business to the other, largely due to the fact that fashion models are almost without curves, whereas swimwear girls are celebrated for them,” Alexandra said. “When I decided to shoot Kate for our first cover of 2013, it was to kick off the year with a young woman who is not a stereotypical fashion model — although, let's face it, she's hardly a heffalump!” How’s that for an endorsement: You may not be Kate Moss, but it’s not like you’re a heffalump. (But is she a woozle?)

Seriously, though, a slow clap for British Vogue for veering off the cover path of either stick-thin models or celebrities plugging their latest movies/songs/whatever. If Kate does plug some project in the issue it’s less the story than the fact that a model with a body like hers is there at all. As Vogue fashion features director Sarah Harris described her, "Standing at 5ft 10in, with her outsize bosoms and long slender legs, Kate Upton has a body that belongs to the supermodel era of modelling."

The cover shows off her curves without also accentuating her cleavage, which is what happens with most of her stuff, so they managed to make a statement while also staying classy. Do you approve or are you sick of Kate Upton?

Sources: Daily Mail, E! News, Vogue

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