Take that, Puppy Bowl!

According to The Hollywood Reporter, Hallmark Channel will hold the first Kitten Bowl on Super Bowl Sunday — February 2, 2014. The three-hour presentation will start at 9 a.m. and feature adoptable kittens.

“Creating another programming event to reinforce Hallmark Channel’s Pet Project, our corporate pet adoption and safety initiative, enhances the profile of the plight of shelter animals in our country while providing fun, family-oriented entertainment to our viewers," Bill Abbott, president and CEO Crown Media Family Networks, told THR. "We are very proud of our association with American Humane Association and their support of our work in this area."

Do you think the Kitten Bowl will do as well as Animal Planet's Puppy Bowl? Which would you rather watch?

Source: The Hollywood Reporter