UPDATE: Whoops, we got it wrong! Season 5 actually takes place in the summer of 1966.

Fans of Mad Men love to track the historical era surrounding the characters. So, where will Mad Men Season 5 pick up?

The show's Season 5 premiere will take place sometime during spring/summer 1967, a little less than two years from where Season 4 ended (October 1965). Expect to see some serious ‘60s culture, possibly including the release of The Beatles’ Sgt. Peppers and the Lonely Hearts Band, increasing race riots in America’s cities, and the Vietnam War.

The late ‘60s also helped ushered in the women’s liberation movement and counter culture, so expect to see some of those influences creeping into the ad office. (How will Don spin an ad to hippies?)

Catch the premiere of Mad Men Season 5 on Sunday, March 25 at 9 pm ET/PT on AMC.

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