He’s not joining the adult film industry or trying to bring ‘70s fashion back — Joe Jonas is growing out a moustache to raise awareness men’s health issues.

You may think that we’re living in November, but we’re actually in “Movember.” Or, at least, that’s the name of the annual movement.

According the official website, “Movember is responsible for the sprouting of moustaches on thousands of men’s faces, in the U.S. and around the world. With their Mo's, these men raise vital awareness and funds for men's health issues, specifically prostate and testicular cancer initiatives.”

Check out Joe’s “mo” in the photo below.

Joe and the other participants shave themselves clean at the start of the month and then grow out their moustaches. Then they become “walking billboards” for the cause and even gain sponsors who support their facial hair-stylings and the cause at large.

Considering Joe posted this photo to Instagram on the 9th of this month, he’s had no problem growing an impressive ‘stache!

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Credit: Joe Jonas on Instagram Photo: Joe Jonas With a Moustache