Pamela Anderson is up to her usual tricks in a commercial for Dreamscape Networks' Web hosting service Crazy Domains in the UK, but it looks like her over-the-top racy style won’t play with British audiences, E! News reports.
The commercial features a cleavage-baring Pam and an assistant sitting down for an important business meeting. The assistant asks Pam if she wants cream in her coffee, which, of course, makes a co-worker immediately launch into a dream sequence about the two women in bikinis, rubbing their boobs together and getting drenched in cream. Whatever floats your boat, fictional commercial character/real commercial writer!
It is unclear what bikinis and cream have to do with web hosting, unless you are in the market for a host for a bikinis-and-cream website, but UK watchdog group Advertising Standards Authority (ASA) is not buying it. They have banned the ad from being broadcast in its current form for being both “sexist” and “degrading to women.”
The ASA report on the incident says that Dreamscape didn’t think the ad objectified women, “as it was clear the exaggerated fantasy sequence was limited to [the character’s] imagination.”
“They said it was his musings and easy distraction which were meant to be over-the-top and comical, especially in the context of a business meeting and because they were suddenly interrupted. They said it was a tongue-in-cheek approach to promoting their product. They believed the majority of viewers would find the ad fanciful and humorous,” the report says.
What do you think? Is this ad too funny or too much?