Eek, this has got to be awkward. After receiving a nod for Best Original Song in this year’s Oscars 2014, the tune “Alone Yet Not Alone” (from the film of the same name) has had its nomination revoked by the Academy. So what happened? Sounds like a lot of industry politics gone awry.
According to the Academy, the song’s writer Bruce Broughton — who co-wrote the song with lyricist Dennis Spiegel — acted improperly in the way that he promoted his song during the nominations voting period. Apparently, Bruce, a former member of the Academy’s Board of Governors and an active member of the Music Branch executive committee, emailed members of said branch to tell them about his submission for an Oscar nomination. This was a major no-no for someone of his influence, says the Academy president, Cheryl Boone Isaacs.
"No matter how well-intentioned the communication, using one's own position … to personally promote one's own Oscar submission creates the appearance of an unfair advantage," she explains.
The songwriter, for his part, says that he didn’t see this coming and is “devastated” by the Academy’s decision. "I indulged in the simplest, lamest, grass-roots campaign, and it went against me when the song started getting attention," Bruce tells Variety. "I got taken down by the competition that had months of promotion and advertising behind them."
With the awards show just over a month away, the Academy has chosen not to name another nominee in the song’s place.
The 86th Annual Academy Awards will air on March 2 beginning at 7 p.m. ET on ABC.