Once Upon a Time is a world of fairy tale wonder, and from the sounds of it, things are going to get even more magical in Season 3. When Wetpaint Entertainment caught up with co-creators Adam Horowitz and Eddy Kitsis at a San Diego Comic-Con roundtable, they dished about how Neverland will feature even more magic than we’ve seen before, what’s happening back in Storybrooke — including one half of Rumbelle — and a mysterious redhead that will make a splashy entrance this season.

Read on for a few highlights, then hit the comments with your thoughts!

Exciting things ahead. “We have been having a lot of fun in Neverland, the writers and us. We are really excited about it and we’re really excited about the people on that ship and the adventures in the world of Pan,” Eddy dished.

On magic’s prevalence in Season 3. “Neverland is a place where magic comes from,” Eddy said. “It’s a place of imaginations, it’s a place of belief, and I think this year is definitely going to be more magical.” Oh, and the first 11 episodes (aka the first half of the season) will prominently feature Neverland.

What about Storybrooke? “The characters left behind in Storybrooke are going to have to deal with some things that we intend to explore and we intend to connect to the Neverland story as well,” Adam spilled, adding, “But how we’re going to do that is a surprise."

Will Belle step up her game now that Rumple is gone? “Belle is a strong character and she’s always wanted to be a hero, and our show you know is about female empowerment, so absolutely,” Eddy said. Hopefully they’re reunite soon, though!

Everyone is reverting back to their old selves. No, really. “I think one of the things we love about this season is the loss — kidnapping of Henry — making everyone kind of have to return to who they were,” Eddy noted. “So, in order to accomplish this mission, Emma has to be the savior, Snow needs to be Bandit Snow, Charming needs to be Prince Charming, the [Evil] Queen needs to be the Queen, and Rumplestiltskin needs to be the Dark One. We’re excited to kind of unleash them back to who they were Season 1 in order to kind of embark on this world mission.”

Oh, and what about Ariel? “It certainly seemed like she was coming on the show,” Eddy teased, talking about the new promo. “I mean, we know that Neverland has mermaids so I’d be disappointed if I didn’t see Ariel. In that same respect I’d be disappointed if I didn’t see Tinker Bell.”

Catch the Once Upon a Time Season 3 premiere on September 29, 2013 at 8 p.m. ET/PT on ABC.

Reporting by Lindsey Jordahl.