Credit: Instagram/Video Still

Once Upon a Time is a magical world that introduces us to whimsical characters and mystical lands, and sometimes, that includes rabbits making portals in surprising places. Well, or at least that’s what happened during an “oops!” moment during OUAT on the October 6 episode.

As pointed out by a fan on Instagram in an amazing video, when ABC tried to promote Once Upon a Time in Wonderland, the fairy tale drama’s spin-off, they accidentally had the White Rabbit jumping into Snow White’s crotch. Yes, you read that right — watch below, hit repeat, then continue reading.


During a heated conversation with Rumplestiltskin, Snow says, “You’re searching for something powerful enough to vanquish the queen.” As if on cue, the Wonderland favorite appears in a pop-up ad, makes his portal, and hops on in. Looks like he has an idea to stop the queen.

While this is awkward and a little embarrassing, the clip has gone viral, giving the show a boost on social media and general recognition for both shows. We can’t wait to see what they do on The Soup with this one…

Did you catch the promo fail in last night’s episode? Share your thoughts below, and catch the Once Upon a Time in Wonderland premiere this Thursday, October 10 at 8 p.m. It’s the least you can do for poor Snow White.

Alyse Whitney is Assistant Editor at Wetpaint Entertainment. Follow her on Twitter and Google+.