The new Just Add Wetpaint service includes the full-featured Wetpaint social computing platform with a set of turnkey services and solutions for custom development, content development, hosting, support, moderation, and promotion.

A full-featured social computing platform. The Wetpaint platform includes complete wiki and discussion forum functionality, tagging, commenting, social profiles, private messaging, newsletters, and one-click widget insertion for images, video, polls, chat, Flash files, and more.

Custom development. Recognizing the uniqueness of every brand, Wetpaint customizes the look and feel of each community site to faithfully convey brand standards, integrating existing graphical and navigational assets and conventions, technologies, domains, and advertising as needed.

Content development. Wetpaint assists brands in seeding naturally search-engine optimized editorial content on the site that encourages active user contribution and engagement and organically increases traffic.

Hosting, support, and moderation. Implementation and support are handled almost completely by Wetpaint to minimize impact on client’s internal and IT department resources. Moderation services are also offered as part of the partnership.

Promotion. Promoting sites through the Wetpaint network and the Internet at large, Wetpaint applies its editorial and search engine optimization advantages to garner traffic. Additionally, Wetpaint works with each client individually to develop custom onsite promotions to drive awareness and attachment.