Injected Partner Spotlight: injected-in_action--flixster - wetpainthome

About Flixster

Whether you are a diehard horror fan or lover of romantic comedies (or both!), Flixster is a place where you can find others who share your tastes and through them discover new movies that you will love.

Why did Flixster inject Wetpaint?

We've always had an interest in adding wiki functionalities to our site since everything we do is about self-expression. Not everyone is interested in the New York Times review — there's more credibility and relevance if a review comes from your friends or people with similar tastes. We like the fact that Wetpaint has a proven platform and that they will take care of everything — building, managing, and monitoring. We don't have to worry about it.

How does Wetpaint Injected fit into the Flixster web strategy?

Wetpaint helps us meet our primary vision of creating a place where people can express themselves. By empowering our community members to contribute and edit content directly on the site, we can ultimately become the best movie fan site on the web.

What are expected results?

With Wetpaint, we believe that our site will be more engaging, which means people will spend more time on the site and find and create more valuable content. We are also excited about the search engine optimization benefits that will result from the unique user-created content.
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injected-in_action--flixster - wetpainthome

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