Vampire Diaries star Paul Wesley (Stefan Salvatore) is venturing outside of TV. The sexy star just signed a deal to help launch a new social media platform for celebrity and fan interactions, and it sounds exciting for all TVD fans. Created by LX Ventures, the platform is called Mobio INsider and will give fans a more direct pipeline to their favorite celebs.

According to Stockhouse, the platform will allow “celebrities and fans to interactive on an advanced level, with fans being able to ask the celeb for images, videos, and more, with fans polling suggestions to see which they most agree with.” Paul is only one of the celebs who has signed on as a “social media influencer” to help launch the platform, set for unveiling on December 1. Other celebs who will be involved with Mobio INsider: Scott Disick, Romeo, and Ke$ha.

Paul brings his 2.4 million Twitter followers to Mobio INsider with his agreement “not only to use the platform, but push the platform to millions of followers.” His addition to the project seems to already be having an effect, as the LX stock jumped 5 percent following the announcement of Paul’s involvement. (Something we would like to call “The Wesley Bump.”) This seems like an exciting social media project to be a part of, and we think it is good news for Paul. And, depending on the quality of the platform, it could be good news for us fans, too!

Do you think Mobio INsider sounds like a cool idea? Are you excited that Paul is involved? Sound off in the comments below!

Catch the next episode of The Vampire Diaries on Thursday, November 7 at 8 p.m. ET on The CW.

Source: Stockhouse