This was the first week since the Pretty Little Liars Season 2 winter season started that our show was up against a full slate of new shows on the major broadcast networks. How did the liars do?
The bad news is that the show was down two tenths from last week in the important adults 18-49 demo. Down is never a good word to hear.
However, the good news is that the number of viewers stayed pretty steady (2.9 million viewers last week vs. 2.8 million viewers this week).
Most importantly, the show stayed at the top with young women. According to an ABC Family press release, the show held strong as the number one Scripted Cable Telecast in Adults 18-34, Women 18-34 and Women 18-49.
Most importantly it was the number one TV Telecast period in Females 12-34 and Female teens, which is the show's target demographics.
Keep tuning in, little liars! You're doing great.
Be sure to tune in for the next episode of Pretty Little Liars on Monday, January 23 at 8 pm ET/PT on ABC Family.