It's official: Pretty Little Liars is a hit.

PLL's third episode delivered an 8% increase in total audience over last week, for a total of 2.7 million viewers. They kicked ass in a bunch of other TV-nerd statistics too — up 30% among 18-39s! Number one among females teens! — but what it boils down to is that people like PLL, girls really like PLL, and given the choice, teenagers would do nothing but watch PLL every minute of the day. Like we said: it's a hit. Who knew that sex, scandal, shopping, and pretty girls were so popular?