We're not opposed to product placement in principle — after all, Lady Gaga's high-budget videos aren't going to pay for themselves — but there's product placement, and then there's shameless product placement. It doesn't get much clumsier than it did in this week's Pretty Little Liars, when Hanna was MIA with Det. Wilden, so Aria whips out her new Microsoft KIN (oh no, we're just as bad as they are!) in an effort to track her down.
Without further ado, we present the most awkward product placement of the series (so far):
Spencer (OMG!) : Is that a new phone?
Aria (enthusiastically): Yeah, I'm checking my KIN! I'll just write on Hanna's wall from here.
Emily (ever the voice of reason): If she's not answering texts, what makes you think she's checking Facebook?
Aria (trying desperately to justify this conversation): It's worth a try!
Note to the writers: there are ways to integrate brands into everyday conversation that don't sound totally obvi. Speaking of, there's a sale at Nordstrom and we're jonesing for a Frappuccino...