Come back to us, Cher!
As expected, Dancing With the Stars Season 17, Week 9 viewer numbers were down a bit from last week, when all the Cher publicity gave it a boost. But there is some good news, as ABC trumpeted in its press release: DWTS had a bigger audience than The Voice for the second week in a row, with 12.57 million viewers versus The Voice’s 11.99 million. Huzzah!
However, the devil is in the details, and advertisers really love that 18-49 demographic, and that’s where The Voice rules the ratings. As The Wrap noted, The Voice earned a 3.8 rating/10 share, making it the highest of the night and helping to make NBC first in the ratings race.
ABC was ranked fourth in ratings but first in total viewers. As they echoed from ABC’s release, DWTS had the most entertainment show viewers of the night with 12.5 million, but it earned a 1.7/5 — its lowest Monday rating ever. Eek.
More not-so-good news for DWTS: That 12.5 million may be tops of the night, but it was 13.72 last week for Cher, but also over 13 million for every other week — except when it got close at 12.99 on Week 5 for Most Memorable Year Week. (Not so memorable for fans?) But even that week, the rating/share was 2.1/6. This is the first time DWTS has dipped below 2.0 for a 18-49 rating this season.
Maybe DWTS lost some younger viewers last week with the departure of Pretty Little Liars star Brant Daugherty. It's frustrating that advertisers care so much about the under 49 crowd, and therefore networks care, too. It's not like people over 49 don't buy things!
Anyway, that's the good news and bad news this week. Now go bribe some 20-somethings to watch the show next week so it stays alive!
Sources: The Wrap, TV by the Numbers