As if Dr. Paul Nassif didn’t have enough to do (busy plastic surgeon; Adrienne Maloof’s husband and her occasional Real Housewives of Beverly Hills co-star; father to his and Adrienne’s three young sons), he has taken on yet another role: co-owner of Blizz, a fast-growing, uber-decadent frozen yogurt brand. Paul talked to Wetpaint Entertainment about the new venture — and how it has quickly grown into a family affair.
“It all started thanks to a patient of mine,” Paul tells Wetpaint Entertainment. “He said to me, ‘I started this yogurt store and I’d love for you to check it out.’ Personally, I wasn’t a big fan of yogurt at the time, but my wife, Adrienne, loved it. She was very into Pinkberry. So I said to him, ‘Okay, bring some over to the house.”
“He brought it over in a cooler and Adrienne tried some. She totally flipped out. She goes, ‘Oh my god, this tastes like ice cream!’ So I tasted it — and then I fell in love with it, too."
Paul started doing research on the frozen yogurt industry and was quickly able to figure out why Blizz’s yogurt tasted so rich and creamy. “It’s the way the machines are designed,” Paul explains. “There’s no water added to the yogurt and the system is pressurized. That’s what gives it the taste and consistency of ice cream. It really makes ours stand out from everything else on the market.”
Paul bought the first franchise, located in Sherman Oaks, California. As a co-owner in the company, he’s since helped to open eight other locations in California and Nevada, including one at the Maloof-owned Palms Casino Resort in Las Vegas. “It’s quick-serve frozen yogurt, but there’s also a whole dessert menu. We have shakes, frappes, crepes with yogurt on top and smoothies. It’s Kosher and most of it is non-fat. We also have sorbets and other non-dairy flavors.”
And not only are Paul and Adrienne huge fans, their kids love it as well. “We have a portable yogurt machine in the house. We eat it all the time.”