On December 25, 2012, Downton Abbey’s Season 3 Christmas Special almost broke the internet when a very special aristocrat bit the dust and sent fans into overdrive trying to get all their feels out in 140 characters.
The Season 4 special on Christmas 2013 didn’t disappoint, either, but thankfully, it wasn’t because of a tragic roadside death.
According to The Guardian, Downton Abbey’s latest episode was the most popular Christmas Day show as discussed on Twitter, despite the fact that the two-hour episode only took seventh place in the highly competitive rankings of United Kingdom holiday specials. The day of, Downton brought in an audience of 7 million, or a 27 percent share of Christmas Day viewers in the U.K.
But nobody put Lady Mary in a corner when it came to social media. The show generated the most buzz on Twitter based on “a combination of sentiment, social engagement, and volume of tweets,” reports The Guardian.
Even better news for Julian Fellowes and his collection of handcrafted quill pens, however, is that of the 20,840 tweets analyzed, more than 39 percent were positive and only 18 percent deemed negative (the rest were ranked as neutral). That’s a much improved response after the enraged, all-capital, expletive-laden tweets of Christmases past.
Guess you won’t have to hire a bodyguard for the new year, Jules.
Sources: The Guardian (January 2), The Guardian (December 26)