For the second Sunday in a row, The Walking Dead has pulled in more viewers than the Sochi Winter Olympics in the key 18-49 demo. Deadline reports that the February 16 installment of the AMC hit was watched by some 13.3 million people, 8.7 million of which were in that prized demo, giving Season 4, Episode 10: “Inmates” a 6.8 rating. Meanwhile, the Olympics coverage for the 9 p.m. hour only earned a rating of 5.6, meaning less people tuned in to watch winter sports than walkers.
TWD’s midseason opener on Sunday February 9 had an impressive 8.2 rating in the 18-49 group, which was again better than the Olympics’ 7.4 score in the same timeslot. Clearly the people prefer to check in with Team Prison in Atlanta over watching ice skating, skiing, etc. in not-so-cold Sochi.
In fact, the Sochi Olympics have been somewhat of a disappointment for NBC thus far. The coverage has been 15% behind 2010’s Vancouver games, and 3% behind Torino in 2006. However, as Deadline points out, it’s important to note that the Vancouver Olympics were broadcast virtually live while the Torino games were shown on a Sochi-esque tape-delay.
Sunday Night Football also felt the wrath of the TWD ratings machine several times last fall, though the AMC drama didn’t quite trump football on a weekly basis as it’s done with the Olympics. The Sochi games will conclude this Friday, February 23, with the Closing Ceremony, so there won’t be another Sochi/TWD matchup to speak of. In all honesty that’s probably for the best since TWD is clearly reigning supreme!
Are you surprised that TWD beat the Sochi Winter Olympics in the 18-49 demo two weeks in a row? Tell us your thoughts below!
The Walking Dead Season 4 airs Sundays at 9 p.m. ET on AMC.