Where’s the love? Well, last night it was more for football than The Bachelor: Love Stories.
The 49ers/Seahawks game dominated attention on Sunday, January 19, and perhaps TV viewers were too exhausted to tune in for The Bachelor: Love Stories special and its innumerable repetitions of Catherine Giudici’s “consummation station” quote.
According to TV By the Numbers’s preliminary report, the Love Stories special had 3.91 million viewers and a 0.9/2 rating/share in the advertiser-loving 18-49 demographic. It looks even worse when you take into account that an airing of Bridesmaids also grabbed a 0.9/2 rating, and a Good Wife rerun had 500,000 more viewers.
Keep in mind, the numbers could be adjusted up, like they were last week for The Bachelor: Behind the Scenes special, which had to air opposite the Golden Globes. Last week, the numbers initially suggested 3.29 million viewers and a 0.9 rating for Behind the Scenes, but that was adjusted up to 3.34 million and a 1.0 rating. Still pretty bleak, but at least bigger than the initial report suggested.
Maybe the Love Stories special will end up similarly adjusted from a rating of 0.9 to 1.0, as it already has higher overall viewer numbers. Still, we were expecting it to have a stronger showing, considering it was basically one giant relationship update for the most successful couples to come out of the show.
It’s possible more people DVRed the show and are planning to watch the special later in the week. Or maybe some people were turned off by current Bachelor Juan Pablo’s comments about how a gay Bachelor would be bad for children, although that might affect tonight’s Season 18, Episode 3’s numbers more than anything.
We’re loving all the Sunday night Bachelor specials, but the competition is so fierce, it’s no wonder they can’t nab a huge audience. The ABC brass had to know that would be the case going in, and hopefully it doesn’t dissuade them from scheduling more bonus rounds like this in later seasons.
Did you watch last night’s Love Stories special? If not, why not? Were you watching the game?
Source: TV By the Numbers