Taylor Swift’s ‘Look What You Made Me Do’ Breaks Streaming and Downloading Records
In a not-at-all-shocking turn of events, Taylor Swift's new single "Look What You Made Me Do" is doing really, really well.
The track has broken records on both downloading and streaming services.
According to Variety, the song had over 8 million streams on Spotify during its first day, setting the new global first day streaming record for the company.
The lyric video on YouTube, which had more than 19 million views within 24 hours, broke the site record for most views of a lyric video during that time span (by about 10 million views).
Over on the downloading side, "Look What You Made Me Do" is also bringing in huge numbers.
As of the Variety report Saturday, the single had been downloaded more than 184, 000 times and had the No. 1 spot on iTunes.
Perez Hilton claims industry predictors think the single will break 500,000 downloads in its first week — which would mean Taylor reaching Adele-level numbers.
According to the site, crossing that threshold would mean the biggest sales week for any track since Adele's "Hello."
In its second week, "Hello" was downloaded 653,000 times after selling a huge 1.11 million in its first.
Critical and fan reaction has been split since the debut of Taylor's single, which came along with an announcement of her forthcoming album Reputation.
But honestly, it's like, look what Taylor Swift made fans do: give her a lot of money.
The music industry is fascinating!
"Look What You Made Me Do" debuted to much anticipation earlier this week as the beginning of Taylor's new rebranded public image.
She had previously deleted most of her social media presence, and then teased her return with a post of a snake.
Seems like old Taylor told new Taylor how to move a whole lot of tracks before she...went away forever.
What do you think of Taylor's record-breaking single? Let us know in the comments.