Gwyneth Paltrow may have started the juice frenzy, but now everyone from the Real Housewives of Everywhere to your co-workers have jumped on board, making juice cleanses the hottest new diet trend. But as a recent story from the New York Post points out, the cleanse craze might have gone a bit too far. Its latest targeted fan base? Kids.

The Post reports that the cleanse trend is growing among cities like New York and Los Angeles. One outlet in particular is Soho’s Rawpothecary — one of the hippest places in New York to juice — which proudly serves children juices. Just take a look at their Instagram feed for proof!

According to founder Stephanie Walczak, “For adults and kids alike who are trying to lose weight, these raw and organic drinks are a great kick-starter.” She adds that green juices are also gaining popularity with parents looking to supplement or replace children’s meals.

Some retailers are even taking things one step further. A California company called DHERBS sells “Children Cleanse” liquid drops, which provides a full-body cleanse for “infants, toddlers, and children under the age of 12.” The drops claim to “nourish and cleanse the lungs,” and “heal colon issues, and improve sleep.” Oh, and they also cost $99 for a set of four. 

However, not every juicery is jumping on the kids juice bandwagon. Jezebel points out that the popular company who arguably started the trend, BluePrint Cleanse, has the following warning posted on their website, "Children should not do any type of juice cleanse or fast while they are still growing."

Yet, they are quick to add, "That said, BPC is an amazing addition to any diet. Cold pressed juice is always a better alternative to soda." Hmm...that sounds like a rather veiled attempt at youth marketing to us.

Meanwhile, the medical community is very divided about the health benefits of juicing for adults, let alone kids. According to a story by NBC News, many doctors don’t find cleanses notable for anything other than their rather “unpleasant” side effects (i.e. lots of bathroom time).

Personally, I’ve logged enough “bathroom time” with my two kids to last a lifetime, but what do you think, is cleansing a healthy choice for kids, or totally nutty?

Source: New York Post, NBC News