Credit: Image courtesy of Continuum Entertainment Photo: Bachelor Ben Flajnik Grabs SOREL Swag at Sundance, January 2012

The word around Sundance may have been that Ben Flajnik was getting flirty with the ladies at a recent party, but from the looks of this pic, the only thing Ben’s cozying up to is a lot of swag.

An eyewitness tells Wetpaint Entertainment that Ben came into the VEVO PowerStation & SOREL Suite (featuring the Fresh Lounge presented by Continuum Group) with a friend, a producer from the show. He was immediately swarmed by girls who wanted to take pics with him, and he was kind enough to oblige. (Aww, that’s our Ben!)

But Ben, himself, didn’t leave empty handed. The oft stylish Bachelor copped a pair of SOREL boots (perfect for that Park City weather) and some product from Fresh (for his Chosen One back home? How... romantic?).

One good thing about the cold weather, lots of opportunity for Ben to rock his signature beanies. (Anything to distract us from that sad shag... )