Credit: Michael Williams/Hollywood Press/Startraks Photo: Jake Pavelka Arrives at the Premiere of 'Easy A' on September 13, 2010
Maybe this "LA marketing executive named Heather" missed the huge on-air blowout between Jake Pavelka and Vienna Girardi on The Bachelorette. Or maybe she just doesn't (hand chop!) interrupt him and they are a perfect match. Either way, it looks like Jake has a new girlfriend/victim named Heather (last name as yet unknown!) and he's been seeing her for about five weeks.

"They were introduced by their mutual friend, Dancing With the Stars co-host Brooke Burke. It's very casual, but they're having a great time," an insider told In Touch magazine. (Sidenote: Brooke also gushes over Kate Gosselin, so she's either just very loyal to past DWTS contestants or ... well, let's stick with loyal.)

Jake and Heather were supposedly spotted in Las Vegas over Labor Day weekend — eating a romantic meal at Yellowtail at the Bellagio on September 3, and then partying at Haze nightclub at the Aria hotel, where Heather was reportedly "smitten" with Jake. "Her eyes never left him," a witness told In Touch. "She was following him around like a puppy dog."

Who's the "fame whore" now? Speaking of, Vienna is reportedly seeing a different guy than the rumored one — businessman John Sala. Looks like Jake and Vienna are holding some kind of race to the altar. Place your bets now!

Souce: InTouch Weekly