When The Bachelorette 2013 premiered on May 27 to the worst ratings in franchise history, executives blamed the holiday, The Voice, and probably some sort of tide change. Basically, anything but lead siren Desiree Hartsock. So, when The Voice’s Season Finale aired on June 17, we expected a big bump in the ratings for Season 9 Episode 5. It didn’t come.
“Bachelorette ratings up 20 percent! Thank you, #Bachelornation !!!!!!!” show creator Mike Fleiss tweeted on June 25, the day after the Munich episode aired. But what does that mean, exactly?
Well, the Season 9 premiere had ratings of 1.9 in the adult demo of 14-49, which is terrible — in fact, it is the lowest series premiere in recent history. Compared to previous seasons, the episode pulled in 5.8 million viewers, compared to the 10.9 million who were watching The Voice’s episode. How does this line up against the three previous Bachelorette premieres? Emily Maynard got 8.05 million viewers, Ashley Hebert saw 9.02 million, and Ali Fedotowsky’s had 9.08 million.
In the week that The Voice ended, that show had a 3.7 rating score with 12.68 million viewers in the key demographic. So, you’d think that with the show ending, The Bachelorette would have gone from its 1.7/5.47 million viewer week to a much higher score, right? Not so.
At this same point in the season, Emily’s show had a 2.3 rating with 7.43 million viewers, Ashley’s was at 2.3/7.76, and Ali’s was pulling in a 2.7 with 8.25 million people watching it. The June 24 episode of Season 9 got a bump to only a 2.0 rating with 6.56 million viewers, which is clearly still lacking.
Is it better? Obviously, yes. Is it what the show needs to continue on the air? Possibly not. While there hasn’t been a lot of talk about the show ending, thankfully, it is worrisome that the loss of a major competitor in its time slot didn’t lead to The Bachelorette receiving the jump executives were hoping for.
So, what’s really to blame for the low ratings? Is Desiree too nice? Are viewers bored? Is that pesky tide change coming into play? We’re not sure, but we are concerned.