Credit: @ArieJr on Twitter

Professional race driver Arie Luyendyk, Jr. was hands down the sexiest man alive during season 8 of The Bachelorette (sorry Jef Holm). And although that show ended over a year ago, his female following is still pretty rabid. So this one’s for you, ladies…

Arie has shared exclusive photos of his new endorsement deal with Ethika underwear. That’s right, he’s officially a model. And he’s in good company. Other extreme sports stars who serve as Ethika ambassadors include Pink’s hubby Carey Hart and Audrina Patridge’s main squeeze Corey Bohan.

Credit: Michael Voorhees, Vorheest Studios, Inc. Photo: Arie Luyendyk Jr. Poses in Ethika Underwear

“Ethika sponsored me for a series of races this year,” Arie tells Wetpaint Entertainment. “And we’re working on a deal for next season in 2014.” You know what that means: Even more half-clad shots coming our way! Suddenly we love racing...

“Obviously, they’re into extreme sports so I’m really looking forward to growing with the brand,” the blue-eyed fella adds.

While Arie started his career as a professional racecar driver, he’s recently ventured into more extreme sports including super truck racing.

We have to say, we’re loving these photos — he’s clearly comfortable in front of the camera, we just didn’t know how comfortable until now. Chances are, he picked up a tip or two from ex-girlfriend and professional model Courtney Robertson. Courtney’s currently working on a book about her life and from what we hear, she’ll dish on what went down between  and Arie.

We can’t wait to read it!


Beth Sobol is editor at large at Wetpaint Entertainment. As our resident reality TV spoiler diva, Beth has all the scoop on the Housewives, The Bachelor, and The Bachelorette. Follow her on Twitter and Google+!