Credit: @JefHolm

It was the year The Bachelorette became a show not just for soccer moms in the Midwest — but for every girl who’s ever scream-sang Justin Bieber in their car alone (you know who you are), every woman who can quote at least one whole sentence from The Notebook, anyone with a nostalgic subscription to Tigerbeat. Basically, The Bachelorette was suddenly relevant to every woman everywhere. Why? 2012 was the year the world (and Emily Maynard) fell for Jef Holm, the hipster entrepreneur from Utah.

Credit: Twitter

Jef’s anomaly status isn’t just due to the fact that he’s a soft-spoken short-ish hipster in a sea of all-American dudes with six packs. More fascinating Jef facts: He was raised Mormon but isn’t currently practicing, he comes from a supremely wealthy family, he sports a super-trendy rockabilly hairstyle, and he travels the world working to bring clean water to communities without. 

It’s no wonder Bachelorette producers cast him, Emily fell for him, ABC’s long-running franchise suddenly found a younger audience.

Google’s 2012 trend report reflects what we’ve been thinking all year: Never have we seen this much interest in anyone on The Bachelor or Bachelorette. Every year, Google Zeitgeist publishes a list of the most-searched topics, ranging from lyrics to movies. Jef Holm and his blonde pompadour landed at No. 6, just above Emily Maynard, who has until now been the reigning queen of search interest.

What do you think: Does this surprise you? Or, are you a new fan of The Bachelorette reaching this page solely by searching Jef’s name? We see you, girl.

Source: Google Zeitgeist

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