Credit: Twitter

Looks like Jef Holm is a man in love once again. But despite his seemingly playful banter with former fiancée Emily Maynard on Instagram this past weekend, we can report she’s not the current object of his affection. Who is? Wetpaint Entertainment can exclusively reveal it’s another blonde-haired beauty who hails from the south, 23-year-old Katianna Bear.

A few tipsters first gave us the heads up about Katianna after they spotted her and Jef hanging out in Arizona last week. We then did some digging and learned that Katianna actually lives in New Orleans, where, according to an insider, she and Jef first met. Sure enough, there’s a photo of her and Mr. Holm sharing flirty looks over at football game several weeks ago.

“They did meet in New Orleans,” a friend of Jef’s tells Wetpaint Entertainment. “And all I can tell you at this point is Jef likes her a lot. He even flew her to Arizona to spend a couple of days with him while he was there.” Indeed, several eyewitnesses spotted Katianna, Jef and Jef’s Bachelorette co-star (and BFF) Arie Luyendyk, Jr. partying at a local hotspot in Arie’s hometown of Scottsdale. Yep, she’s met the best friend – it’s that serious.

“[Jef and Katianna] were acting really cute together,” an onlooker at the club tells Wetpaint Entertainment. “It was clear they were a couple and not just friends.”

Will Jef and Katianna go public soon? Considering he and Emily just broke off their engagement six weeks ago, he may think its still too early. But hey, everyone deserves to be happy, right?

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