The Originals is doing well in the ratings for The CW — like, really well. In fact, it is part of a recent ratings rally that has seen the television network nipping at the heels of the “Big Four” television networks — aka Fox, ABC, NBC, and CBS — for the first time in, well, ever. Here’s a rundown of the exciting things that are happening at The CW, and how The Originals factors in!
A recent Variety article paints an optimistic picture of The CW’s recent surge in ratings. Not so long ago, The Vampire Diaries was the only television show that gave the other networks any competition whatsoever, but — in this new television season — that is no longer the case. Last Tuesday, The Originals and Supernatural teamed up to give The CW its most-watched Tuesday in more than four years. The Originals even finished within a tenth of rating point of Fox’s Dads in the “18-49” demographic, and pulled ahead in “adults, 18-34” and some female demos. Admittedly, Dads is underperforming for Fox, but this is still a big deal.
According to Variety, “CW is up 9% in total viewers (to 2.02 million) and 11% in adults 18-49 (0.9/2) while holding steady in adults 18-34 (0.8/3) and women 18-34 (1.0/3).” That doesn’t even take into account online-viewing, which — in a television landscape that is becoming increasingly more streamable — is an important factor not counted in the Nielsen ratings system.
Hopefully, this uptick in CW-watching will continue. New shows The Originals, Reign, and The Tomorrow People have all gotten full-season orders, which means The CW has faith that these ratings darlings will keep performing. And with ongoing series like TVD beating out ABC’s Once Upon a Time in Wonderland in the coveted 18-49 demo and Arrow continuing to hit season and series highs, things are looking good for “the fifth” television network. Long live, The CW!
Did you know The CW was doing so well? Do you think the increase in viewership will continue? Sound off in the comments below!
The Originals airs Tuesdays at 8 p.m. ET on The CW.