In the promo video for The CW's Cult Season 1, Episode 2, “In the Blood,” Jeff (Matt Davis) finds himself on the wrong end of a shotgun. He and Skye (Jessica Lucas) try to figure out whether there really are messages hidden within the TV show Cult.
On the show-within-the-show, Kelly (Alona Tal) accuses Billy Grimm (Robert Knepper) of murder when a vertically buried body shows up. That sort of tactic was a signature initiation into his group. “I don’t kill,” he close-talks to her, “You know that better than anyone.”
Of course, those lines are interspersed with bloody bodies, so who knows?