Adam Levine’s new fragrance has been out since February 2013, but his new TV ad for the scent is raising eyebrows .

In the clip, the tattooed rocker starts by saying, “I typically hate celebrity fragrances. Now, it’s not that I hate celebrities or that I hate fragrance. It’s that when I see them, I don't necessarily believe that the people who are promoting them were particularly connected to what they were making.”

He goes on to talk about his influences and the clip cuts from him to images of motorcycles, wild horses, and random girls in bondage. Natch.

We’re not quite sure what these images have to do with perfume and cologne, but Adam seems to know.

“It goes along with a really big part of who I am, so I don’t really feel insecure about it. I definitely had my reservations and apprehensions. Now I know that the thing I’m making and putting out there is great,” he says.

Hmmm, we’ll let the clip speak for itself. Watch and tell us what you think below!