We’ve watched three incredible seasons of impressive talent and dazzling divas on The Voice, but so far, we’ve been through hundreds of contestants with no Top 40 hit to prove it.

Yes, the show is about “the voice,” and there’s a beautiful purity to that, but to really succeed in the industry, these artists need to chart long after their live show performances. Sure, in the words of Christina Milian, these finalists often “trend worldwide,” but that means little in the coming years when they’ve still failed to make a name for themselves.

So going into the semi-finals on The Voice Season 3, we’re looking at the Top 4 with a very critical eye not only to their performances tonight, but also to their long-term marketability.

Team Blake’s Terry McDermott sings classic rock songs with effortless ease, but most of the tunes he’s singing are at least 20 years old. Apart from tackling one of Blake’s country hits, Terry has yet to cross over.

It might be unfair to judge the artist without hearing his original work, but thus far, we have cause for doubt. Fortunately, Terry is filled with personality and his Scottish humor translates well to American audiences. We’re keeping our fingers crossed on this one.

Click here to see Adam Levine’s thoughts.

From Day 1, Nicholas David has been his own separate entity; this soulful, bearded bard has a style and swag all his own. Like Terry, Nicholas sings numbers from days past, but he truly stands out from the crowd.

His music might not make it onto the Top 40 charts, but we could see Nicholas becoming an iconic figure in today’s music industry. Holy Buckets!

Let us be the first to say that when Trevin Hunte sings anything from Dreamgirls, our hearts instantly melt, someone starts cutting very large onions nearby, and we reach for our Xtina-inspired fans. That being said, this shy singer with the big voice is not destined to put The Voice on the map.

We’ll explain this with an analogy: A good mathematician doesn’t necessarily make a good math teacher, and a good singer doesn’t necessarily make a good artist. Those succeeding out there today are mainly doing so thanks to creativity and hard work. Even the Biebs is working his butt off. (Don’t believe us? Swallow your pride and watch Never Say Never.)

Trevin’s beautiful voice isn’t enough to ensure him a career. Season 1 winner, Javier Colon, also had a beautiful voice, but we haven’t heard much from him once the cameras stopped rolling.

And though we’re still giving Jermaine Paul some grace room post-win, we haven’t heard much of his smooth sounds either — except for on commercials.

Last season, we supported Christina Aguilera’s controversial decision to eliminate fan-favorite Jesse Campbell for the same reasons, and we’ve yet to hear a peep out of the former contestant. This doesn’t mean Trevin can’t win; in fact, we think the 18-year-old has a very good shot at it, but if America thinks about the total package, they’ll vote for ...

Cassadee Pope.

Plenty of people have complained about Cassadee’s Voice success, claiming her pre-Voice fan base from her Hey Monday days gives the punk rocker an unfair advantage. But like last season’s Juliet Simms, Cassadee has proven herself as a solo artist. She hops across genres with more ease than Blake Shelton slipping on some cowboy boots, and she has shown her creativity and artistry from day one.

Yes, she has a fan base, which can only work in her favor moving forward. And we think this girl can go far. She’s also shattered Voice records by reaching the No. 1 spot on iTunes for her rendition of Miranda Lambert’s “Over You” a song not even in her pop rock wheelhouse.

But now’s not the time to assume this gal’s got it in the bag. Think back to last week’s shocking (and tear-worthy) elimination of Amanda Brown and Melanie Martinez. We’re just saying.

Who do you think has the creativity and marketability to make it on the radio after The Voice? Vote below!


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