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Native Americans "#NotHappy" Over Pharrell Williams's Headdress on Elle UK Cover (VIDEO)

Credit: NDN

People may have grown tired of Pharrell's Arby's-style hats, but at least those didn't spark outrage and accusations of cultural appropriation.

On the limited edition cover of the July 2014 issue of Elle UK, the Girl hitmaker tries out a new look: what looks like a Native American headdress.

Headdresses like these, also called war bonnets, are worn by Plains Indian men of great honor and carry specific spiritual significance — so it's not surprising social media has not taken kindly to the cover photo fashion choice.

"This is so inappropriate spiritually, deeply hurtful, and offensive to Native peoples," writes one Facebook user. "I'm surprised that someone as smart as Pharrell wouldn't have known that. Five centuries of genocide and to have this kind of disrespect thrown in peoples' faces? Shameful.

"Did you earn any feathers, Pharrell?" asks another. "Are you a respected chief in a tribe? No? Then take it off. Just disrespectful. I'm tired of people thinking my culturally significant pieces of clothing worn by those who earn and deserve the privilege are playthings."

Twitter users, meanwhile, have started the "#NotHappy" hashtag — a spin on Pharrell's hit song "Happy."

For his part, the 41-year-old singer released a statement through his publicist, per The Washington Post: "I respect and honor every kind of race, background and culture. I am genuinely sorry."

Do you find the cover offensive, as well? Sound off in the comment section below.

Source: The Washington Post

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