Apparently not many people responded to the Holla If Ya Hear Me call — the Tupac-inspired show is closing on July 20 after just a month-long run.
The musical isn't based on the late rapper's life but rather inspired by his lyrics and his poetry. But Tupac's artistry must not have been enough to attract theatergoers.
For last week performances, for example, Variety says that 65 percent of the Palace Theatre's 1,100 seats were empty. And as Billboard reports, its weekly box office stayed below $200,000, while hit shows command $1 million a week or $2 million if you're The Lion King or Wicket. Seats were going for an average of $45, compared to the $190 average of The Book of Mormon.
The show also opened on Broadway without the benefit of a national tour or an off-Broadway run, which is usually how unproven musicals get started.
"My hope is that a production of this caliber, powerful in its story telling, filled with great performances, and exciting contemporary dance and music, will eventually receive the recognition it deserves," producer Eric L. Gold said in a statement. "It saddens me that due to the financial burdens of Broadway, I was unable to sustain this production longer in order to give it time to bloom on Broadway. Tupac's urgent socially important insights and the audiences' nightly rousing standing ovations deserve to be experienced by the world."