About
Wetpaint—A Next-Generation Media Company
Wetpaint is a next-generation media company that uses its proprietary state-of-the-art technologies and expertise in social media to drive and monetize audiences.
The company is creating a portfolio of best-in-class media properties; the first, Wetpaint Entertainment, delights 18-34 year-old women with in-depth coverage of their favorite TV shows, stars and fashion. Wetpaint Entertainment attracts more than six million unique visitors and 25 million page views monthly. It also has over a million Facebook fans.
The rapid success of Wetpaint Entertainment is due to the company’s competitive advantage: obsessive innovation around knowing its audience. Wetpaint’s proprietary real-time technologies not only predict which topics will be most interesting to its audience, but also optimize the packaging and distribution of every item of content to reach fans on Facebook, Twitter, and mobile devices.
Wetpaint is known to many by its initial web community platform, Wikis on Wetpaint, an easy-to-use wiki for collaborating and publishing online that reaches six million unique users monthly.
Founded by Internet pioneer Ben Elowitz, and with offices in Seattle and New York, Wetpaint is backed by Accel Partners, the investors behind Facebook and Groupon.
About the Wetpaint Social Distribution System
Over the last two years, Wetpaint has developed the world’s most advanced technology and expertise in social publishing and distribution. This patent-pending system, called the Wetpaint Social Distribution System, is based on cutting-edge analytical methods that provide an accurate, real-time, and continuously-updating picture of audience interests and responsiveness. The techniques are captured in a proprietary Dynamic Playbook that is updated daily and used to drive maximum value for, and from, the audience. The system revolutionizes the relationship between publisher and audience by bringing real-time data to content-creation and programming; all by using the social web to both gather data about, and drive engagement of, the audience.
The rapid success of Wetpaint Entertainment, which was launched in September of 2010, is due to the company’s competitive advantage: obsessive innovation around knowing its audience through its Social Distribution System.
